I don’t even know…locking up…

From the post:

“KEWL delivers compelling visuals and editorial and is the first music-focused magazine geared specifically to tweens,” commented Mike Bundlie, the executive director of KEWL and the head of interactive at DIC.

“KEWL will be an ideal platform for advertisers seeking to reach this unique audience, and we are thrilled with the enthusiastic reception it has received from advertisers such as Bonne Bell, Skechers and Proactiv, and from promotional partners like ABC, New Line Cinema and Warner Bros.”

I mean, you’re kidding right? April fools?

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