Category: Virtual Worlds

Why Minecraft matters

I have been meaning to do a Minecraft post and due to the general lack of UFOs over my city, today seems to be the day. At first glance you might think Minecraft and Second Life are very different, and…

Google buys a virtual currency company

Google has purchased virtual currency company Jambool. From the announcement by the Jambool founders: “Our vision is to build world-class products that help developers manage and monetize their virtual economies across the globe. When the opportunity arose to join forces…

The Happiness Factory

Coke is taking a different approach with its new Happiness Factory promotion. From AdWeek: “For the sequel to the Cannes Silver Lion-winning (and Emmy-nominated) “Happiness Factory,” Coke engineered a Hollywood-style premiere in Second Life. There is nothing like a movie…

Coke frees trademark in Second Life

In an interview with Rebang, David Vanderpoel talks about the company’s decision to allow its trademark it be (mostly) freely used in Second Life. From Rebang: “After I’d read the secondhand report that Coca-Cola had “released” their trademark, I immediately…

Virtual Goods Summit coverage

Great coverage of the Virtual Goods Summit by 3pointD. From 3pointD:Virtual Goods and Entertainment “Panelists: Jim Greer of KongregateErik Bethke of GoPetsSean Ryan of Meez Charles: What motivates people to stay engaged, and how do virtual goods play into that?…

Susan’ Wu’s Virtual Goods Summit

Virtual goods equal real profit. From Susan’s blog: “Virtual goods and virtual currencies are growing beyond their traditional roots in online gaming and beginning to exert growing influence on the development of social networks, community sites, and casual games. This…

Sparter: dollars for gold

Sparter, an virtual currency exchange company, goes live. From Techcrunch: “Sparter, a stealth startup founded by Bessemer Venture Partners, launched this evening. They are jumping into the middle of the estimated $1 billion market for buying and selling virtual currencies…